You should also spend some time working on your online strategy. Depending on your business, you may need to have a strong social media presence. In most cases, it’s best to have a website that provides information about your business. You could also use your site to process bookings and special orders.
You might also want your business to be included in online catering directories. This will help new customers find out about you. In the very least, work on building a mailing list so you can keep informing customers about your special offers.